Creative Opportunity #41: The two most valuable things to do in selling creative.

There are two simple things that great presenters do that helps creative sell. If you only did these two things, your work would be 10% “stickier” with clients.

Creative Opportunity #3: What you should know about presenting creative.

The most insightful creative strategy and the most breakthrough creative ideas don’t count if the work doesn’t sell. Here are some observations of great creative presenters you can use to increase the probability that your work is approved.